Legal

Privacy Policy

Last updated: August 25, 2026

C12 Maryland ("we," "us," or "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. It applies to this website, c12md.com, operated by C12 Maryland, a territory of The C12 Group, LLC.

Information we collect

  • Contact details you give us directly, such as your name, email address, and phone number when you request a guest day, schedule a call, subscribe to Leaders on Tap, or email us.
  • Message content you share when you write to us, so we can respond and follow up.
  • Usage data collected automatically, such as pages visited, referring sites, and approximate location, used to understand how the site is used and to improve it.

How we use information

  • Respond to your requests and schedule guest days or calls.
  • Send you the resources you ask for, such as the 9 Must-Do Roles.
  • Deliver Leaders on Tap updates when you subscribe, and stop when you unsubscribe.
  • Send occasional text (SMS) messages for scheduling, reminders, and brief coordination, only when you have provided your phone number and opted in.
  • Improve our content, our site, and our outreach.

Sharing

We do not sell your information. We share it only when needed to run our programs (for example, with a scheduling tool like Calendly, or an email service that sends updates on our behalf), with service providers bound by confidentiality, or when required by law. C12 Maryland is part of The C12 Group, LLC, and may share information within that organization as needed to serve you.

Cookies & analytics

The site uses cookies and similar technologies to remember preferences and measure traffic. We may use analytics tools such as Google Analytics and Google Search Console to understand aggregate visitor behavior. You can control cookies through your browser settings.

Text messaging

When you provide your phone number and opt in, we may send occasional SMS text messages to coordinate scheduling, send reminders, or share brief updates. Standard message and data rates from your carrier may apply. We follow these practices:

  • We only text numbers you have given us, and only for purposes you would expect, such as a guest-day reminder.
  • We do not sell or share your phone number for marketing purposes.
  • Message frequency is low and limited to what is needed to coordinate with you.
  • You can opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance. Opting out of texts does not affect emails or other communications.
  • We do not knowingly send text messages to anyone under 18 without a parent or guardian's consent.
  • If you change your number, let us know so we can update our records and stop messaging the old one.

By providing your phone number and opting in, you consent to receive these text messages under this policy.

Data retention

We keep your information only as long as needed to provide our services and respond to your requests, or as required by law. You may ask us to update or delete your information at any time.

Your choices

  • Unsubscribe from any email using the link in it.
  • Opt out of text messages at any time by replying STOP to any SMS, or by emailing us.
  • Ask to see, correct, or delete the information we hold.
  • Disable cookies in your browser.

Contact

C12 Maryland
20 West 2nd Street
Frederick, Maryland

Questions about this policy or your information? Email david@c12maryland.com.

Changes

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. Continued use of the site means you accept the updated policy.